Zdravstveni fitnes - istina ili marketing

Volume 8, Issue 1 (2018)

Zdravstveni fitnes - istina ili marketing
Dušan Perić
Apstrakt: 
Brojne naučne studije su dokazale da fizička aktivnost ima pozitivan uticaj na zdravlje savremenog čoveka. Jedan od glavnih sadržaja na kojima se zasniva promocija fitnesa je vežbanje zbog zdravlja. Fitnes industrija se brzo razvija i obrće sve veći novac. Pojam zdravstveni fitnes se često zloupotrebljava zbog povećanja zarade. U praksi je sve više programa koji imaju prefiks zdravstveni, a suštinski su klasičan marketing. Cilj ovog rada je da ukaže na pogrešno i nekritično prihvatanje zdravstvenog fitnesa. Data su tri primera koji ilustruju mogućnost za manipulaciju osobama koje ne razumeju šta je zdravstveni fitnes. Analizirani su: lumbalni sindrom (bol u leđima), osteoporoza i dejstvo takozvanih hormona sreće.
Ključne riječi: 
zdravlje, fitnes, lumbalni sindrom, osteoporoza, osteopenija, fizička aktivnost, endorfin, serotonin.
Puni tekst: 
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