The Sociological Perspective of Transhumanism Through the Prism of the Sports- Marketing Industry
Volume 13, Issue 1 (2023)
Volume 13, Issue 1 (2023)
The Sociological Perspective of Transhumanism Through the Prism of the Sports- Marketing Industry
Abstract:
The paper draws a parallel between sociological
and transhumanist ideas. Transhumanism is an
intellectual, cultural, scientific and artistic movement,
which, based on the scientific coupling of technology and
economy, supports and encourages the development and
use of new scientific and technological solutions for the
improvement of human physical, mental and other abilities.
In this research, transhumanism was considered
from four aspects: sociological, sports, marketing and
artificial intelligence aspects. Sociological perspectives
include recognizing and evaluating the effects of social
relations, as well as social structures and forces, considering
the present in a historical context that encourages
critical thinking. We tried to analyse how the production,
distribution and perception of sports can best be
understood precisely from a sociological perspective. In
the future, transhumanist marketing will be essential in
convincing consumers that this change is very important.
Transhumanism in future artificial intelligence can help
humans overcome their limitations
Keywords:
sociology, transhumanism, sport, marketing, artificial intelligence
Full Text:
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