Ratio Of Tourists To Sports – Recreational Contents As Part Of Travel Offers

In line with developments in the Banja Luka region, tourism is emphasized as a priority economic sectors. The problem of this research is to determine the ratio of visitors to tour-ist destinations in the Banja Luka region, on recreational-sports and exercise in general, also its role as part of travel offers, and try to establish relationships of demographic characteristics of visitors and their ratio. Generally speaking, the aim of this paper is the finding the factors and possibilities for improvement of sports- recreational activities and facilities in the tourist industry in the area of Banja Luka region, as part of travel offers. Results indicate a positive relationship between respondents of sports – recreational contents as part of travel offers and the need to improve them. Statistically significantly different relationship between the different subjects of education, where respondents reported a positive relationship with a college degree. It was noted that there is a need for increased participation of qualitysports and recreational programs that will find its place in the tourist offer of the Banja Luka region.